Kedma Hamelberg
Applied AI · Decision Intelligence · Human Impact
Applied AI.
Decision Intelligence.
Human Impact.
I build auditable AI systems and research that turn complex digital behavior into strategic decisions for business, communication, and society.
What I do
Rigorous research that moves into real systems, decisions, and learning.
AI & Decision Systems
Unstructured text, image, audio, and video turned into auditable early signals for behavioral analysis, prediction, causal measurement, and decision support.
See methods & projects →Research
Computational research using multimodal digital behavior as a signal of narrative and market change, often before it becomes visible in surveys, CRM, sales, or other structured data.
Explore the research →Talks & Executive Learning
Tailored talks and hands-on workshops that translate AI literacy, analytics, governance, and responsible deployment into your organisation’s real decisions.
View talks & training →Research programmes
Two pipelines. One question: how does AI change behavior, decisions, and power?
AI, Communication & Digital Behavior
How do organizations, brands, and people communicate in high-stakes digital environments, and what makes audiences act?
Explore programme →Human-AI Empowerment & Decision Systems
When does AI expand human capability, and when does it transfer autonomy, control, rights, or decision authority?
Explore the Observatory ↗Flagship public research platform
AI Empowerment Observatory
A live, source-backed system that separates AI news volume from unique developments and tracks whether those developments change human capability, creativity, autonomy, rights, and control.
Read the stories
The Brief
AI news from five markets, explained in plain language. Explore the original sources, read recent research, and take a daily pause with art, words and music.
Talks · teaching · executive learning
Bring the research into your organization or classroom.
Executive AI Briefing
A clear, evidence-based briefing on AI capability, adoption, governance, and human control, tailored to your sector.
Applied AI Workshop
Hands-on work with LLMs, AI workflows, evaluation, and responsible deployment for professional teams.
Guest Lecture or Module
Applied AI, digital analytics, responsible AI, computational research, and decision intelligence for academic and executive audiences.
Selected evidence
Research, product-building, and applied education in one portfolio.
Finding the Right Voice
CEO and brand communication during the Russia-Ukraine war, linking large-scale digital behavior with controlled experimental evidence.
Journal of Public Policy & Marketing ↗AI Empowerment Observatory
A source-backed, auditable pipeline for separating media attention from unique AI developments and tracking human empowerment.
Open platform ↗Applied AI for Marketing
Hands-on AI education combining Python, LLMs, transformers, agentic workflows, causal thinking, and responsible deployment.
Academic teaching record →Collaborate
Working on a difficult AI, analytics, or decision problem?
I collaborate across research, industry, executive education, and public-interest AI projects.